Next.js development for
React apps with SSR that works.
Next.js is what we reach for when a React application needs real SEO, fast initial load times, or a built-in API layer. We've built SaaS marketing sites, content platforms, and full-stack applications on Next.js, the App Router, RSC, and all.
Next.js for React applications that can't afford slow first loads
Next.js gives you the React development experience with server-side rendering baked in. The right choice when SEO, LCP, and initial page load performance actually matter.
SaaS Marketing Sites
Public-facing SaaS websites that need real SEO, landing pages, feature pages, pricing, and blog, served as statically generated or server-rendered HTML that search engines can index.
Content Platforms
Documentation sites, editorial platforms, and content-heavy applications where SEO drives acquisition. ISR means content stays fresh without rebuilding the whole site.
Full-Stack Next.js Apps
Applications using Next.js API routes or Server Actions as the backend, a single repo, single deployment, for smaller teams that want to avoid running a separate backend service.
E-Commerce Frontends
Headless commerce frontends, fast product pages, category listings, and checkout flows built with Next.js in front of Shopify, WooCommerce, or a custom backend.
React with server rendering that doesn't require a PhD
Client-side React is fine for applications behind auth. For public pages, it's a Core Web Vitals liability. Next.js fixes that without forcing you to leave the React ecosystem.
Flexible rendering per page
SSR for dynamic pages, SSG for static content, ISR for content that changes occasionally. You choose the right rendering strategy per route, not one size for the whole app.
App Router and React Server Components
Next.js 13+ App Router with RSC means data fetching happens server-side by default, less JavaScript shipped to the browser, faster LCP, better Core Web Vitals scores.
Built-in image and font optimisation
Next.js automatically optimises images with WebP/AVIF conversion, lazy loading, and size hints. Fonts load without layout shift. These are Lighthouse points you get for free.
API routes for lightweight backends
For simpler backends, Next.js API routes or Server Actions remove the need to run a separate backend service. Less infrastructure to manage, faster to ship.
When should you choose Next.js?
Next.js solves a real problem, but only when that problem exists on your project.
Next.js makes sense when
- Your pages are public-facing and need real SEO
- First-load performance is critical for user acquisition
- You want a single deployment with API routes or Server Actions
Consider alternatives when
- Your application is entirely behind authentication
- Search engines can't access the content anyway
- You need complex business logic or high-volume API traffic that plain React plus a dedicated backend handles better
What we pair with Next.js
Next.js works best as part of a focused stack. Here's what we integrate on real projects.
Hire a Next.js Developer
Skip the full build. Get a vetted Next.js developer working inside your existing team, on your stand-ups and your roadmap.
Hire a Next.js Developer →Built by AI-native engineers, so your Next.js app is ready for AI features from the start
Streaming responses, assistant panels, and agent-driven UI need the frontend designed for them from the first sprint, not retrofitted. It is how our own products, Tully AI and Mebag, were built.
Token-by-token rendering, cancellation, and retry handled in the component layer, not bolted on later.
Chat surfaces, tool-call previews, and human-in-the-loop approvals built as reusable Next.js components.
Prompt versioning, evals, and guardrails on the backend the Next.js app talks to, so AI features stay predictable.
See how we build AI into real products. Our AI development →
Common questions about Next.js development
Straight answers on stack fit, working in your codebase, cost, and how we start.
When should I use Next.js instead of plain React?
Use Next.js when your application has public-facing pages that need SEO, or when first-load performance is critical for user acquisition. For applications entirely behind authentication (dashboards, portals, admin tools), plain React is usually the simpler choice, SSR overhead isn't worth it for content that search engines can't access anyway.
Do you use the Pages Router or App Router?
App Router for all new projects, it's the current standard with React Server Components and better layouts. Pages Router for projects already using it where the migration cost isn't justified.
Can Next.js replace a separate backend?
For simpler backends, yes, API routes and Server Actions handle many use cases without needing a separate server. For complex business logic, real-time features, or high-volume API traffic, a dedicated backend is usually the better call.
How long does a Next.js project take?
A focused marketing site or content platform: 6 to 12 weeks. A full-stack Next.js application with auth, payments, and a database: 14 to 22 weeks. Scope depends heavily on page count, integration complexity, and design maturity.
Hire Next.js Developers
Need Next.js engineers embedded in your team rather than a full project handoff? Our Next.js Developers join your existing workflow (your tools, your stand-ups, your roadmap) while we handle employment, payroll, and HR. Add one developer or a full team, scale up before a release and back down after, and keep everything they build.
Need a Next.js development team?
React with SSR that actually performs.
Marketing sites, content platforms, full-stack apps, tell us what you're building. We'll scope it and tell you whether Next.js is the right choice.