Eight years of building
software that actually works.
We're not a 50-person agency with a pitch deck. Two co-founders, a lean team of senior engineers, and 600+ shipped projects across the US, UK, and Australia. This is who we are and what it took to get here.
September 2017.
Two people. One bet.
The bet was simple: most software agencies were charging too much, moving too slowly, and shipping things nobody actually wanted to use. We thought we could do it better.
We were right about the market. We were naive about nearly everything else.
The first two years were a masterclass in what good software actually requires: not just engineers who can ship fast, but engineers who understand the business they're building for. That distinction took us a while to learn — and it's now the thing that separates us from most of the agencies in this market.
Not case studies. Real products, live in production.
These aren't demos or mockups. They're software that real businesses depend on every day.
i-mve
Full CRM and operations platform for the UK removals industry — job management, fleet dispatch, customer portal, billing. Hundreds of UK companies running their business on it daily.
Parkezi
Smart car park automation — ANPR cameras, boom gates, contactless payments. Deployed at NSW Ambulance and hotel chains nationally across Australia.
COMPASS for Autism
HIPAA-compliant clinical research platform built for Ball State University. Used by researchers, clinicians, and families across autism intervention programs in the US.
Opinions. Not values. Formed from 600+ shipped projects.
Most agencies publish values. We publish what we've actually learned — the things that changed how we build, scope, and say no.
Custom beats template SaaS once you cross ~$50k MRR
Below that, Shopify, HubSpot, and Salesforce are probably right. Above it, you're paying $3k/month to fight the platform every day. We've rebuilt enough "customised" SaaS stacks to know — the workarounds eventually cost more than a proper build.
Senior engineers ship faster than juniors with shortcuts — every time
We've heard the pitch: hire cheaper, move faster. It works until the first real deadline or production bug. A senior engineer writes less code and ships more product. We staff senior. Not altruism — it's the only way to deliver on time.
Saying no to bad-fit projects is how good agencies stay good
We turn work down. Regularly. Projects under $15k, pure marketing sites, no-code builds, anything where the client wants a vendor rather than a partner. It's not snobbery — it's how we avoid becoming the kind of agency we built this to replace.
The boring technical choice is usually the right one
We reach for Angular, Node, .NET, React Native, Postgres. Proven stacks with large communities, good tooling, and ten years of Stack Overflow answers. We don't rewrite in the latest framework to keep it interesting. That's your money.
Transparency isn't a value — it's a business advantage
We tell clients when something's going wrong before they ask. We tell them when their idea has a problem we can see coming. That costs us a few projects upfront. It's also why 99% of clients come back or refer someone.
Two founders. A lean team of senior engineers.
We don't scale with junior hires to look bigger. The person who scopes your project is the person who ships it.
8 years building SaaS and CRM from scratch. Writes code, scopes projects, runs the company, occasionally ships at 2am. The person most clients talk to first.
8 years building SaaS and CRM from scratch. Writes code, scopes projects, runs the company, occasionally ships at 2am. The person most clients talk to first.
Know what you need to build?
Let's find out if we're a fit.
30 minutes. No slides. We'll look at what you're trying to build and tell you honestly whether we can help — and what it would take.
Free 30-min scoping call
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