Custom software built for UK businesses. 8 years, 600+ projects, GDPR-ready, GBP invoicing. We built i-mve, now the operations platform 510 UK removals and storage companies run on.
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Bespoke software we've built for UK and international clients
Bespoke software development means building an application specifically for one business rather than buying a generic product off the shelf. "Bespoke" is simply the British term for what US firms call "custom software", the same thing, different vocabulary. It is the right call when your processes have outgrown standard tools and you are spending real staff hours working around your software instead of with it.
That is the definition. The rest of this page is how we build it, and what it costs. Read the full explainer →
Every bespoke build we deliver for a UK client is architected so language-model features go into your data and workflow when you want them. We design the schema, APIs, and event streams for it from phase one. It is how we built our own products, Tully AI and Mebag.
In-app copilots, drafting, and summarisation wired into the product your team already uses, with humans in control.
RAG over your records, so a plain-language question returns a grounded answer, with data handled to GDPR.
Multi-step workflows wired into your systems, with guardrails, evals, and human approval on anything sensitive.
Shipped with prompt versioning, eval suites, and guardrails. See how we build AI →
The practical things that make an offshore partner workable for a UK company, rather than a source of friction.
Data minimisation, consent management, right-to-erasure, and audit trails are part of standard delivery, not a compliance retrofit. We sign a Data Processing Agreement covering any personal data we handle.
We invoice in GBP and accept international bank transfers with no conversion overhead. We are familiar with UK procurement processes and standard professional contracts. Full IP assignment on delivery.
Our team starts as the UK morning begins, giving you a real overlap for standups, sprint reviews, and same-day answers, without the day rate of a London agency.
i-mve is ours, built from scratch and now running across 510 UK removals and storage companies. Not a case study we consulted on. A product we designed, shipped, and still maintain.
Xero, QuickBooks and Sage for accounting. Compare My Move, PinLocal and Getamover for lead generation. Integration work we have shipped before rather than estimated blind.
Larger projects start with a 2 to 4 week discovery phase producing a specification you own, whether you build it with us or take it elsewhere. Misalignment surfaces before it costs a project budget.
Six areas we deliver most often. Every project is scoped individually before we commit to a timeline or a price.
Multi-tenant SaaS products built from scratch for UK founders and businesses, subscription billing, tenant isolation, admin tooling, and GDPR-compliant data handling by design.
SaaS developmentWhen Salesforce or HubSpot doesn't fit how you actually sell. Custom pipelines, client records, and quoting built around your process, with Xero, QuickBooks and Sage integration.
CRM developmentClient portals, internal dashboards, and self-service tools. The systems your staff and customers use every day, built to match your service offering rather than a template.
Web app developmentiOS and Android applications for field teams, drivers, and customers, built to work alongside the operational platform rather than as a disconnected afterthought.
Mobile developmentPractical AI inside software you already run, document extraction, intelligent search, classification, and assistants. Scoped around a measurable outcome, not a demo.
AI developmentLarger platforms replacing several disconnected systems, workflow automation, job scheduling, resource planning, and the integrations that hold them together.
Enterprise softwareThe same track on every engagement. You always know which phase you're in and what unlocks the next one.
A 30-minute working session in UK morning hours. We map the problem and the outcome, then send a fixed-price proposal with a clear scope and timeline, usually within two working days.
A 2 to 4 week discovery phase that produces a specification you own, whether you build it with us or take it elsewhere. Misalignment surfaces before it costs a project budget.
Scope turned into screens, a data model, integration points, and a build order, with GDPR data handling designed in. You review and sign off before code starts in earnest.
Development in weekly cycles, twice-weekly written updates, and a working environment you can click through. Scope changes are documented and priced as they happen.
Production deployment with CI/CD, monitoring, and error tracking. Full Git access, a documentation file, and 30 to 90 days of free bug fixes on what we built.
Most clients move to a monthly retainer for the next features, prioritised against real usage. You can also take the codebase fully in-house, or pause.
The clearest answer to "have you done this before" is a product that's still running.
The UK removals industry had operational needs no off-the-shelf CRM addressed properly: job scheduling, crew management, storage inventory, UK removal documentation, and integrations with the lead directories the industry actually runs on.
We built the platform from scratch: job management, automated quoting and invoicing, client contracts, accounting integrations with Xero, QuickBooks and Sage, and lead generation via Compare My Move, PinLocal and other UK directories. It is now live and serving 510 removal companies across the UK, with its own pricing, its own customers, and a business of its own. It started as a bespoke development brief.

Fixed-price, quoted in GBP or USD, after a scoping call, never an hourly rate. Every project is scoped individually, but here is what is included at each level most UK projects land in.
Product design, architecture, build, testing, deployment and 30 days of post-launch support. For validating a product idea or replacing one painful process.
Multi-tenant architecture, third-party integrations, admin tooling, payments, and 90 days of post-launch support. Where most serious UK platform projects sit.
Larger platforms replacing multiple systems, with data migration, complex integrations, and compliance architecture. Scoped and priced phase by phase.
We quote in USD and can invoice in GBP, your fixed price is agreed upfront on the scoping call, so there is no ambiguity about what you will pay regardless of currency. Get an instant cost estimate →
30 minutes, in UK morning hours. We'll look at your project and tell you honestly if we can help, and what it would take.
Book a scoping callA founder with an idea, a business with a roadmap and no hands, and a team stuck with a stalled build need different things. Pick the one that sounds like you.
You know roughly what you need. We scope it, quote a fixed price and timeline, and build in stages with a working demo each week.
Fixed-price and MVP buildsYou have a team, not enough handsYou have engineers and a roadmap but need senior developers who built and run i-mve embedded in your team, in GMT-overlapping hours.
IT staff augmentationYou inherited a stalled buildA previous team is gone and the build stalled. We audit what exists and tell you honestly whether to extend, refactor, or rebuild.
Project rescue and modernizationBespoke software development is building an application specifically for one business rather than buying a generic product off the shelf. "Bespoke" is the British term — borrowed from tailoring — for what US and Australian firms call "custom software". The two mean the same thing. The software is built around your workflows, your data, and your requirements instead of forcing your business to adapt to how a vendor assumed it should run.
It depends on scope: a focused MVP is the smallest tier, a full multi-tenant SaaS build sits above that, and larger enterprise platforms are scoped and priced phase by phase. We quote in USD and can invoice in GBP — your fixed price is agreed upfront on the scoping call, never billed hourly. Use our cost calculator for a ballpark on your specific project.
The most common requests are job and workflow management, automated quoting and invoicing, client portals, and role-based dashboards. UK-specific integrations come up on nearly every project: accounting platforms like Xero, QuickBooks and Sage, UK payment gateways, and industry lead-generation directories. GDPR requirements — consent management, right to erasure, audit trails — are also a standard part of the brief rather than an afterthought.
Off-the-shelf is the better choice when your processes are standard and a product already fits — accounting, payroll and email are rarely worth building. Bespoke makes sense when you are working around your software rather than with it: maintaining parallel spreadsheets, re-keying data between systems, or paying per-seat for a product you use a fraction of. If the workaround is costing real staff hours every week, that is usually the point where building pays back.
Yes. We build GDPR compliance in by design rather than bolting it on afterwards — data minimisation, consent management, right-to-erasure workflows, and audit trails are part of our standard delivery for UK clients. We also sign a Data Processing Agreement covering any personal data we handle, which you should expect from any agency processing data on your behalf.
Still have a question? Ask us directly →
30 minutes. No slides. We'll look at your project and tell you honestly if we can help, and what it would take.